In the face of industrialization, mall culture and aggressive international brand advertising; despite the lack of professional marketing infrastructure, macro investment in both financial and human resource and the social marginalization of craftspeople, Craft continues to hold its niche place in the Indian market.
Despite rapid urban industrial development, in most rural areas Craft remains a powerful catalyst for social and economic empowerment and often the only employment opportunity for women. ...read more
"I see Dastkar as both an organisation and a movement. The organisation started the movement and gave many NGOs and craftspeople the confidence to make good crafts products and market them directly. It showed us the way and gave us direction. Today, there is consequently an all India movement of craft as a means to sustainable employment. It is not necessary for Dastkar to grow as large as the movement or run the movement. At the same time without the organisation there would be no movement, and if there was no movement there would be little point in the organisation."
— Ela Bhatt
Founder, SEWA (Self Employed Women's Association)